Chapter 1 Introduction
Our group's presentation is about the Hofstede's Cultural Dimension Theory. As we covered from the class, there are 5 cultural dimension in his theory;
1. Power Distance
2. Uncertainty Avoidance
3. Individualism vs. Collectiveism
4. Masculinity vs. Femininity
5. Long-term Orientation
However, major concerns have been expressed that Hofstede theory is almost forty yea
얼마전까지 우리나라 대기업들은 기업문화를 변화시키고자 많은 노력을 기울였다. 그러나 현재까지 나타난 결과에 비추어보면 그리 성공한 것 같지 않다. 우리의 기업문화가 어떠한지 철저한 분석이 이루어지지 않고 단지 성공한 기업문화를 무리하게 받아들였기 때문이 아닌가 생각된다. 우리나라
cultural thought
progression from primitive communism to feudal society then to capitalist society, leading to socialist society
Connection between culture and inequality
Economic structure of inequality, emphasis on opposed and antagonistic relationship between classes, and connection between power and culture.
Economic relationship is what underpins inequality
In all societie
power country. So, to Korea, China is very important country for business and trade. Now, After 20 years the establishment of diplomatic relations between Korea and China, How do we performed business in China for success in the cultural characteristics and communication view points? Our group supposed we started coffee franchises(Caffe Benet) in Beijing, China. And we looked for informations and
powerful spending ability, but they have barely enough time to do their shopping
- Metrosexual(the single young man with a high disposable income, living or working in the city -because that’s where all the best shops are- is perhaps the most promising consumer market of the decade.), Mr.Beauty, Ubersexual etc.
- Trading-up phenomenon – spending patterns that they have willing to pay hi